ASIA'S ULTIMATE LUXURY JEWELLERY AFFAIR returns for its ninth year with its custom-built Jewel Pavilion exhibition venue right in the heart of Singapore's prime shopping precinct. Singapore JewelFest 2011 BIG CITY STORIES showcases a dazzling constellation of rare gems and statement-making jewellery to entice jewellery collectors, aficionados and fashionistas alike.

Brace yourself for the most extravagant jewellery exhibition with a special focus on jewellery for women of ambition and desires in the big city. The festival spotlights different profiles of jewellery houses and designers over two five-day exhibitions – The Affinity Edition and The Power Edition – where precious gems and iconic designs take centre stage, bringing the widest choices and greatest buys under one roof.

This spectacular five-day exhibition will satisfy the deepest desires of women with fine jewel creations by renowned jewellers from around the world. Jewellery lovers and fashionistas can revel in three AFFINITY EDITION dazzling thematic jewellery showcases that augment women's connectedness with her pursuit for glamour, love and self-worth in the big city. No guilt! No excuse! No compromise!

Helming this riveting five-day exhibition are cutting edge jewellery and gem asset choices by world-class jewellers and designers. Today's multi-tasking 'power' women can rise up in their pursuit for success with three POWER EDITION thematic jewellery showcases in their strut through the urban jungle. Be bold and adventurous with fine jewellery for satisfaction and reprieve in the big city.

*Jewel Pavilion will be closed from 6pm on 14th, 19th and 21st October for private events